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Pricing — Good Ground

Your Ground Score tells us where you are. Your plan gets you to Good Ground.

Every business starts in a different place. Some need to stop the bleeding. Some need to activate what's already there. Some need all of it. That's why we don't sell one-size-fits-all packages — we match the plan to the ground.

Not sure which plan? Start with a Ground CheckNot sure which plan? Start with a Ground Check
How it works

Three plans. One goal: Good Ground.

Each plan maps to a stage of growth. The right one depends on where your ground is today — which is exactly what the Ground Check reveals.

Every plan includes done-for-you setup, ongoing optimization, strategy calls, and a dedicated team. There are no long-term contracts and no surprise charges. You see exactly what you're getting and what it costs before you commit to anything.

Phase 1
Break Up Path
Stop the bleeding.
$497 /mo
Best for: Ground Score 0–25
Get StartedGet Started
Right now, opportunities are hitting your business and bouncing off. Calls go to voicemail. Inquiries sit for hours. This plan puts a floor under your business so nothing falls through.
Core Communication
24/7 AI phone answering
Instant text response on every missed call
Missed call recovery
Appointment scheduling
Reputation Management
Google Business Profile optimization
Automated review requests
Review monitoring dashboard
Lead Nurturing
Basic 3-touch follow-up sequence
Basic CRM and pipeline setup
Support
Monthly strategy call
Standard support
Expected ROI 3×
Once your ground is prepared, most businesses move to Deepen Roots within 60–90 days. You upgrade when results justify it, not when a contract says so.
Phase 2
Deepen Roots
Multiply what you have.
$897 /mo
Best for: Ground Score 26–50
Get StartedGet Started
You're not losing every lead anymore, but you're only converting a fraction of what you could. Past customers aren't hearing from you. Revenue comes in but it doesn't compound.
Everything in Break Up Path, plus
Lead Nurturing (expanded)
Multi-touch follow-up sequences
Advanced CRM and pipeline management
Customer reactivation campaigns
Email and SMS nurture campaigns
No-show recovery
Reputation Management (expanded)
Negative review mitigation
Testimonial collection system
Reporting
Monthly performance dashboard
Support (upgraded)
Bi-weekly strategy calls
Priority support
Expected ROI 5×
With your roots strengthened, your business is ready for Phase 3 — growth marketing that compounds because nothing underneath is leaking.
Phase 3
Pull Thorns
Scale without the chaos.
$1,497 /mo
Best for: Ground Score 51–75
Get StartedGet Started
Your business is doing well — and that's the problem. Growth is creating complexity your current systems can't handle. This plan removes the thorns so growth stops choking and starts compounding.
Everything in Deepen Roots, plus
Operations & Scale
Team performance tracking
Customer retention system
Operations automation
Custom workflow builds
Custom integrations
Advanced reporting and analytics
Growth Readiness
Priority access to Phase 3 growth services
Preferred rates on web design, landing pages & paid media
Support
Weekly strategy calls + quarterly business review
VIP support with dedicated Slack channel
Expected ROI 5–10×
This plan turns a good business into a scalable one. Once thorns are pulled, Phase 3 growth services layer on top seamlessly.
Feature Break Up Path
$497/mo		 Deepen Roots
$897/mo		 Pull Thorns
$1,497/mo
Core Communication
24/7 AI Phone Answering✓✓✓
Instant Text Response (<60s)✓✓✓
Missed Call Recovery✓✓✓
Appointment Scheduling✓✓✓
Reputation Management
Google Business Profile Optimization✓✓✓
Automated Review Requests✓✓✓
Review Monitoring Dashboard✓✓✓
Negative Review Mitigation—✓✓
Testimonial Collection System—✓✓
Lead Nurturing
Basic 3-Touch Follow-Up Sequence✓✓✓
Multi-Touch Follow-Up Sequences—✓✓
Email & SMS Nurture Campaigns—✓✓
Smart CRM & PipelineBasicAdvancedAdvanced
Customer Reactivation Campaigns—✓✓
No-Show Recovery—✓✓
Reporting
Monthly Performance Dashboard—✓✓
Advanced Reporting & Analytics——✓
Operations & Scale
Team Performance Tracking——✓
Customer Retention System——✓
Operations Automation——✓
Custom Workflow Builds——✓
Custom Integrations——✓
Growth Readiness
Priority Access to Phase 3 Services——✓
Preferred Rates on Web, Landing Pages & Paid Media——✓
Support & Strategy
Strategy CallsMonthlyBi-weeklyWeekly + QBR
Support LevelStandardPriorityVIP + Slack
Results
Expected ROI3×5×5–10×
No surprises

Standard with every Good Ground plan.

Done-for-you setup — we build everything, you approve it
One-time setup fee covers the full system build
No long-term contracts — month to month, cancel anytime
Ongoing optimization — we don't set it and forget it
Performance reporting so you see exactly what's working
A real team backed by the same AI systems we build for you
When the ground is ready

Growth services for businesses that are ready to scale.

Phase 3 — Sow More Seeds — is available as an add-on to any plan once your ground is prepared. These services drive new leads into a system that's built to convert them. We don't offer them standalone because we've seen what happens when you pour traffic onto unprepared ground. But when the ground is ready, it compounds.

Search engine optimization (SEO)
Google Ads & paid search
Facebook, Instagram & paid social
Campaign landing pages
Analytics & attribution setup
Referral & loyalty programs
Pricing is custom, based on scope and channels. Discussed during your strategy calls once your Ground Score supports it.
Questions

Common questions about pricing and plans.

How do I know which plan is right for me?

That's what the Ground Check is for. In 15 minutes, we'll assess your current systems, give you your Ground Score, and recommend the plan that matches where you are. No guesswork on your end.

Is there a setup fee?

Yes. There's a one-time $2,500 setup fee that covers the full build — system configuration, CRM setup, automation workflows, integrations, and onboarding. This is the work that would cost you tens of thousands to hire someone to do internally. You pay it once, then your monthly plan covers everything from there.

Am I locked into a contract?

No. Every plan is month to month. We keep you because the results justify it, not because a contract forces it. If it's not working, you can cancel anytime.

How fast will I see results?

Most clients see measurable changes within the first two weeks — missed calls recovered, response times dropping, reviews coming in. Full system optimization typically takes 30–60 days depending on the plan.

Can I upgrade or downgrade my plan?

Yes, anytime. As your Ground Score improves, we'll actually recommend when it makes sense to move up. And if your needs change, you can adjust.

What if I already have a CRM or some automations in place?

We work with what you have. If your existing tools are solid, we build on top of them. If they're creating more problems than they solve, we'll recommend replacements. The Ground Check assessment covers all of this.

Do you replace my current marketing agency?

Not necessarily. If you're working with an agency that's generating leads, Good Ground makes those leads more valuable by ensuring your systems can actually convert them. We're often complementary to existing marketing efforts — especially in Phases 1 and 2. Phase 3 is where we can take over growth marketing if that makes sense.

What's included in the strategy calls?

We review your performance metrics, discuss what's working, identify what needs adjustment, and plan next steps. These aren't status update calls — they're working sessions where we actively improve your systems together.

What happens after I reach Good Ground?

You keep growing. Good Ground isn't a destination where we disappear — it's the foundation that makes aggressive scaling possible. Most businesses at Good Ground level are deep into Phase 3, adding growth channels and compounding their results month over month.
Perspective

What $497 a month actually means.

A single missed call from a qualified lead can cost your business $500 to $5,000 in lifetime revenue depending on your industry. Most businesses miss 10 to 15 calls per week.

A single past customer who would have bought again but never heard from you represents pure lost profit — no acquisition cost, no ad spend, just revenue that walked away because nobody followed up.

A single negative review sitting unanswered can cost you dozens of future customers who read it and chose someone else.

Good Ground's entry plan costs less than one lost customer per month. The setup fee costs less than one week of a full-time hire. And unlike an employee, these systems never call in sick, never forget to follow up, and run every minute of every day.

This isn't an expense. It's the end of an invisible one.

The best way to choose a plan is to know your ground.

Every engagement starts the same way: a 15-minute Ground Check. We assess your systems, calculate your Ground Score, and show you exactly where you are and what to fix first. The right plan becomes obvious once you see the data.

No commitment. No credit card. Just clarity.
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