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Ground Score — Good Ground

What's your Ground Score?

Your Ground Score tells you how ready your business is to grow — not how much marketing you're doing, but whether your systems can hold what marketing brings in. Answer 10 questions and find out where you stand in about 2 minutes.

This isn't a marketing quiz. It's a readiness diagnostic.

Most marketing assessments ask how much you're spending, what channels you're using, and whether you have a strategy. Those measure activity. The Ground Score measures infrastructure — the systems that determine whether your marketing actually produces customers or just produces leads that die.

The Ground Score evaluates six dimensions of your business:

Response Speed
How fast does your business respond when a potential customer reaches out? Under 60 seconds? Under 5 minutes? Tomorrow?
Follow-Up Depth
How many times does your system touch a lead before giving up? Once? Three times? Eight times across multiple channels?
Customer Reactivation
Do past customers hear from you? Is there a system that re-engages dormant contacts, or do relationships end after the first transaction?
Review Velocity
Are reviews coming in consistently, or does your online reputation depend on the occasional customer who bothers to post unprompted?
Pipeline Visibility
Can you see every lead, every deal, and every opportunity in one place? Or is your pipeline scattered across inboxes and spreadsheets?
Conversion Infrastructure
When someone visits your website or calls your business, does a system capture them? Or does it depend on who's working that day?

10 questions. 2 minutes. Complete clarity.

Select the answer that best describes your business right now.

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