See What Your Ground Is Costing You
Most business owners know they're leaving money on the table. This calculator shows you exactly how much — and exactly where. Answer a few questions about your business and we'll calculate your Ground Score, identify your ground type, and show you the dollar-by-dollar breakdown of what's leaking out each month.
Takes about 3 minutes. No email required to see your results.
Your marketing isn't the problem. Your ground is.
You can pour unlimited leads into a business with slow response times, no follow-up system, and no way to reactivate past customers. The leads will die. Not because they weren't good leads — because the ground couldn't hold them.
The Revenue Leak Calculator measures three types of ground failure and puts a dollar figure on each one:
Most businesses are bleeding in all three areas. The question isn't whether you have a leak — it's how big the leak is and where the biggest hole sits.
Tell us about your business
These numbers help us calculate your actual revenue impact. Don't worry about being exact — estimates work.
Dry Path — Seeds That Never Land
How many potential customers never even get through to you?
Rocky Ground — Seeds That Wither
How many interested leads and past customers slip away?
Thorny Ground — Growth Gets Choked
How much energy gets wasted on chaos instead of growth?
Dry Path
Seeds lost to missed calls & slow response
Rocky Ground
Seeds that withered — cold leads & dormant customers
Thorny Ground
Growth choked by wasted time & dropped customers
Your Ground Check will confirm this score
A 15-minute call where we walk through your score together, pinpoint the exact leaks in your system, and show you what to fix first — no pitch, no pressure.
Book Your Free Ground Check →Get Your Personalized Ground Report
Your complete diagnosis with your Ground Score, dollar-by-dollar breakdown, and the specific action steps for your ground type. Free. No follow-up calls unless you book one.
Your Ground Report is on its way! Check your inbox in a few minutes.
Your Ground Score isn't a grade. It's a starting point.
The number tells you where you are. The ground type tells you what to focus on. And the dollar breakdown tells you why it matters.
But a calculator can only measure what you tell it. The real diagnosis happens in a Ground Check — a free 15-minute call where we walk through your score together, confirm the numbers against your actual systems, and show you exactly which fix moves the needle fastest.
No pitch deck. No pressure. Just your numbers, your score, and a clear picture of what to do next.
How we calculate your leak
We don't inflate numbers to scare you into buying. Here's exactly what's behind the math:
Calculated from your missed calls, your close rate, and your response time. Every missed call is multiplied by your average job value and your close rate — because that's what each one could have been worth. Slow response time adds a penalty based on research showing conversion rates drop sharply after the first hour, with diminishing impact as response time increases.
Uses a 15% nurture-to-conversion rate for cold leads — the industry-backed rate for what systematic follow-up recovers. Dormant customer reactivation uses a 12% rate based on re-engagement campaign benchmarks.
Calculates the cost of customers lost to poor follow-through at 25% of their lifetime value, plus the dollar value of manual hours that could be automated, based on your hourly rate.
Your Ground Score evaluates six dimensions — response speed, lead capture, close effectiveness, nurture systems, customer retention, and operational efficiency — and maps you to one of four ground types based on where your systems stand today.
Want the full diagnostic?
The Revenue Leak Calculator shows you the financial impact. The Ground Score Assessment shows you the operational gaps. Ten questions about your systems — response time, follow-up, CRM, reviews, pipeline visibility — scored and mapped to your ground type with specific recommendations for what to fix and in what order.
Same framework. Different lens. Together, they give you the complete picture.
Take the Ground Score AssessmentTake the Ground Score Assessment